The name can be anything you want, it is simply used to identify this goal.
Enter the URL of a page that you consider being a goal on your website. Letters, numbers, periods, commas, question marks, ampersands, slashes, underscores, dashes, and pluses are allowed.
Wildcards are also supported, using the standard asterisk * character to signify "anything".
A URL funnel is a specific page on your web site that a visitor must go to before reaching your goal page. This is not a landing page necessarily, it just means a visitor has to go "through" this page
before they go to the final page. We only store the path (e.g. everything after http://yoursite.com), but for convenience you paste in a full URL and we'll strip it down to just the path.
A search funnel will restrict the goal monitoring to visitors who reach your site via the specified search query.
A domain funnel will restrict the goal monitoring to visitors who reach your site from a link on the specified website domain.